Great primer on iBeacons from the founder of Onswipe, Jason Baptiste. There is a bunch of interest around iBeacons and the impact they can have on commerce and payments, this article provides a great introduction to the technology.
I’m trying to make sense of iBeacons and related technology for a while now. What are the opportunities? How it can iBeacons be implemented? What does it all means? After a lot of thinking, my gut feeling is this: iBeacons will have the same impact on the world that broadband did almost 20 years ago. Why? iBeacons are the opportunity to lay down infrastructure that makes something entirely new possible. We laid down the foundation of broadband, and a platform was born — a platform that gave rise to social networking, internet video, and SaaS. We laid the pipes… and developers built things we never thought possible. In a very similar vein, I believe iBeacons are going to be the final mile, the connection to every person and place in the real world. We connected people to the internet, we made it mobile, and now we need the final mile to connect it all back to the real world. What if we made the real world the platform? What if there was an API to access the people moving in the streets and the every place in the real world?