Across North America, Starbucks has almost 12 million active users of its mobile app. The reason adoption is high? Rewards.
Their loyalty program allows customer to earn "stars" for purchases of Starbucks products in Starbucks stores and grocery stores.
Mobile payments now account for over 15% of transactions in U.S. company-operated Starbucks stores, where the company accepts an average of six million mobile transactions every week. Starbucks plans to push this adoption even higher through a test of a mobile order-and-pay initiative in a major U.S. market later this year, said Howard Schultz, Starbucks' chairman, president and chief executive.