Is this a sign of desperation, an inventive marketing campaign, or just bizarre. I haven't made up my mind, but I have a hard time believing that a bank is going to motivate me to hit the gym.
Taking the link between financial savings and health benefits to an even more literal level, we’ve now come across a Russian bank offering a new account which rewards customers for every step they take. To take advantage of Alfa-Bank’s fitness account, and it’s high interest rate of 6% per annum, users first need to sync their Jawbone, RunKeeper or Fitbit fitness tracker to the bank. Then, using the new Activity™ software, the user decides how much their activity is worth. They can select for every step or meter they walk or run to transfer between 1 to 50 cents into the fitness savings account to enjoy the high interest rate. In essence, the more the user walks, sweats, and exercises, the more they’ll save. The video below shows the initiative in action: