Makes you think about how dramatically (and quickly) financial products - and the marketing and communication around them - and their fee structure - will change.
If Newspapers And Magazines Think Life Is Tough Now, They Won't Want To See What Happens Next Among the 16-34 age group, meanwhile, the next generation of consumers, print does not even register on the scale. In 10-20 years, these 16-34 year old consumers will make up the sweet spot of the consumer market. If this group were ever going to develop a love of print, we would likely have seen it by now. More likely, this generation of consumers will never care about newspapers and magazines the way they care about smartphones and computers.