A new startup named Upside has built a white-label platform through which investment advisors can offer automated investment services. These include paperless account opening, portfolio selection, automated trading and portfolio rebalancing, client and advisor portals, and practice analytics.
...These features are delivered to clients through a user interface similar to the ones offered by the robo-advisor sites. “We already have a number of advisors and investors using the platform, so we’re excited about continuing to improve our technology based on the feedback we’re getting,” said Upside CEO Tom Kimberly in a statement. “Many advisors know that the digital generation wants something different — and they know that the robo-advisors like Wealthfront and Betterment are here to stay. Upside is their answer to that challenge.”