Uber is starting a price war with NYC Taxis. Not everyone is a fan and while the price cuts might be temporary, many believe this is a signal of whats to come.
There have been protests of Uber in San Francisco, London, and Milan. Even though the price cuts are temporary, one wonders what would happen if Uber tried price cuts again in the future since the drivers are the ones that suffer from lower costs. It’s an interesting model, but its sustainability remains a big question mark for the disruptive car service.