three most important factors in the purchasing decision as: -Value (26.06%) -Service support (15.76%) -Efficiency of implementation (13.33%) when it comes to sealing the deal, there is a lot of information that financial institutions would like to see, but are largely not being offered. These are: -Hard evidence that the vendor has experience in delivering to similar companies -Customer references and case studies -Industry feedback -Demonstrable track record Buyers didn’t value advertising as influential at any point in the purchasing process.

http://www.bobsguide.com/guide/news/2014/Jun/12/fintech-explosion-one-in-five-financial-institutions-makes-a-single-investment-of-10m-in-fintech-annually.html