LevelUp, the Google backed mobile payments platform, has built iBeacon capability into their scanners so that merchant can use BLE to ping customers’ smartphones within range of a beacon device with notifications for coupons, announcements and other loyalty offers.
Apple introduced iBeacon in an iOS update last year. PayPal announced plans for its Beacon program around the same time.
As a first step, LevelUp is now offering its 14,000 merchants a free LevelUp iBeacon that they can use to notify customers of exclusive offers and remind them of upcoming loyalty rewards. “The next generation of LevelUp scanners are being produced now and will have compatible BLE technology built right into the scanners,” the company says. “By analyzing data from hundreds of our merchant partners, we have found customers typically spend up to 2540% more than average when they know they are about to unlock a loyalty reward,” Seth Priebatsch, CEO of LevelUp, claims.