This week saw more celebs pile into a platform that, along with kickstarter, is helping to educate the broader population about crowdfunding
Following a massive $40 million Series B, Indiegogo has just announced it has secured additional investments from Sir Richard Branson, Max Levchin, Megan Smith, and Maynard Webb. Additional investors include Dan Benton, Tim Draper, Dawn Lepore, and Hans Morris. The funding is in the millions but CEO Slava Rubin says the investment is more about getting these specific investors involved in an advisory role. “The key here is the people and getting them involved,” he said. “We are looking for the incredible operating experience all of them have and because they’ve created and run massive growth companies.” Rubin is looking for help on all fronts. For example, he said Branson is a master of marketing and branding, while Smith can use her experience as CEO previously to help Indiegogo scale into a global company.