Guevara is an insurance startup from the UK that lets customers take advantage of P2P group payments only with people they trust.
Customers of typical insurance companies pay a premium that’s generally determined by the average risk attached to the behavior of people they’ve never met. A new startup from the UK — Guevara — could now help responsible drivers to cut the cost of their car insurance through peer-to-peer group payments with people they trust. Guevara customers have two options when they sign up for the service. They can create their own group of friends or trusted acquaintances, or they can let the company match them with other customers based on their claim histories.