building a social media community in banking is hard. Very hard. Capital One who lead the charge have 3.2M likes (0.5M more than Chase in 2nd place). Thats roughly 1 like for every $92k of assets Cap One controls!
If you’re like most every other bank or credit union in the financial industry, you’ll have less than 1,000 ‘Likes’ on Facebook. On Twitter, you’ll have fewer than 250 followers. But what if you’re a top performer — among the industry’s social media elite? How many ‘Likes’ might you have? Roughly one for every $500,000 your financial institution has in assets.