The San Francisco startup offers if-this-then-that "recipes" that automate interactions with services available over the Internet. Today that's limited to tech-centric options such as Twitter, Google's Gmail, fitness trackers and Instagram photo-sharing. Tibbets, though, predicts it'll spread far beyond that to mainstream companies, too. Today, companies have websites and mobile apps, but they'll add IFTTT channels to the mix, too, he said at the Web Summit tech conference here. "We think at some point you're going to have an IFTTT channel. You're going to have to have a way for consumers to tap into your service," Tibbets said Wednesday. IFTTT, which rhymes with "gift," currently has 140 service channels available, and it's adding about two new channels a week, Tibbets said. A channel is what IFTTT calls Web services and apps that have their own triggers and actions. So far the company's customers have created 16 million "recipes" that automate actions like save tweets that refer to your company, flag you when items you want to buy arrive on eBay, send a text message with the morning weather report or log an entry on Evernote when you reach a fitness goal with a Jawbone Up tracker.

http://www.cnet.com/news/startup-ifttt-banking-on-more-automation-in-your-life/#ftag=CAD590a51e