In an attempt to maximize loyalty points and rewards, consumers try to match their purchase behavior with the best card. Wallaby Financial takes this to the next level by recommending the right card for each purchase.
Wallaby recommends what credit card a consumer should use for any given purchase – use this card for this purchase, another card for that purchase – with the aim of maximizing reward points. The FinTech company said it has recommended $20 million in consumer savings since its 2012 launch. More than 100,000 users have used the company’s Web, mobile and wearable offerings to optimize their credit card use.