Another robo-advisor joins the pack. iQuantifi's focus is helping millennials reach practical goals like buying a home or new car. The hope is that by working with millennials early, iQuantifi will remain the platform of choice as their customers' wealth grows.
iQuantifi is geared toward millennials who are just beginning to enter the workforce, start families and buy homes. Each of these major life milestones are financial milestones, as well, and iQuantifi believes that technology-friendly millennials will be attracted to a financial advisory platform that is both cloud-based and automated. White also points out that iQuantifi is a solution for millennials whose are "under-advised" by the traditional money manager community. As he explained in a conversation earlier this year, "If you're 28, making $80,000 a year, and your net worth is negative, plus you're married and expecting a kid, where do you get financial advice?"