Earlier this year, Citi held a competition to address the growing opportunity that mobile phones are creating in Latin America. The competition was successful so Citi ran another competition in the US. The winners were announced this week - six team won $20,000 each.
"The Citi Mobile Challenge has been an incredible platform for us to partner with thriving developer ecosystems in an unprecedented approach for the financial industry,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. "Developers submitted so many innovative solutions to Citi and we were so impressed by our finalists’ presentations that we expanded the pool of awards for the U.S. Challenge. We are excited to work with many of the top teams of developers with the goal of bringing their solutions to market for Citi clients all over the world.”