Segmint builds products to help banks better understand their customers. Segmint raised $9m to take advantage of the banks ever increasing desire to grow revenues and improve customer experiences. According to American Banker, more than 21% of respondents said they're bulking up fintech investments to increase revenues, and 29% said they're doing it to improve efficiency.
Just ask Akron-based Segmint Inc., which recently received a $9 million investment from an undisclosed “global fintech leader” to manage increased demand for services. Segmint's data-driven technologies help banks capture information on customers via their spending habits and other analytics, which in turn is used for the marketing and targeting of services — something needed more than ever as people frequent their actual bank locations less. The term fintech not only refers to services where the end user is the bank — as is the case with capturing marketing data — but also to technologies targeting the customer, such as mobile banking applications and new point-of-sales options.