Google launches its very own domain registration service. If you have ever had the unpleasant experience of trying to navigate godaddy.com, this should make you very happy. Of course, using Google's service also nets you a package of free features you would have to pay for elsewhere. The one caveat, they don't offer ".io" or ".ly" domains names for registration, so if you're a start-up register elsewhere.
Google Domains, Google’s own domain name registration service, has now exited private testing. This summer, the company unveiled the new service to fill a long-time void in the company’s product lineup, with a competitor to sites like NameCheap and GoDaddy (the latter which filed for a $100 million IPO just days before Google’s entry into the domain-selling space). In case you missed it in June, Google’s first foray into the domain name registration market launched with support for a number of standard features, like free private registration, free email forwarding to your Gmail inbox, free domain forwarding, support for up to 100 sub-domains, and support for the growing number of new domain endings (like .guru and .club) that are now emerging.