Estimates on the number of Twitter users in India vary from 82 million users to about 33 million active users. Today ICICI Bank launched a new banking service for Twitter, ICICIbankpay, which allows customers to transfer money to anyone in the country who has a Twitter account.
“With the growing prominence of social media in every-day life, we believe our customers would be delighted to have yet another avenue which allows them to bank while they are on social media,” said Rajiv Sabharwal, exeucitve director at ICICI Bank. “Now, ‘icicibankpay’ will help our customers to execute banking transactions while they are socialising on Twitter. This innovation is in line with our philosophy of ‘khayaal aapka’ wherein we offer products and services which make banking easier and more convenient for our customers.“