The Super Bowl might be too close to call right now, but numberFire, a big data analytics company, believes it can predict the winner. The company will also use real-time data during the game to refine its prediction.
Sunday’s matchup between the New England Patriots and Seattle Seahawks is going to be one of the closest Super Bowls ever, according to Nik Bonaddio. How does he know? Mr. Bonaddio’s company, numberFire, has been crunching data. On Sunday, numberFire is releasing a website, numberFire Live, that will let Super Bowl spectators predict the outcome of the game, too. As the game unfolds, the site will run algorithms on millions of rows of data on every player and each team, combining historical data with real-time updates.