Nationwide Insurance released a universally hated ad during this Sunday's Super Bowl. In the 47-second spot, a young boy recounts all the things he will never get to do because he died in an accident. The insurance company states that the purpose of the ad was to simply start a conversation and not sell their services. It is unclear what impact this will have on their business, but they definitely started a conversation.
The real losers of last night’s Super Bowl? Nationwide Insurance, the brilliant minds behind the most universally-hated commercial of the night. Fade in on a little boy with that Almost Famous shaggy haircut, describing all the things he’ll never do: ride a bike, get married, travel the world. Why won’t he live this fulfilling, beautiful life? Because, he tells us, “Because I died from an accident.” CUT TO: An overflowing bathtub along with the words “The number one cause of childhood deaths is preventable accidents” on the screen, as a calm female voiceover assures us that, “At Nationwide, we believe in protecting what matters most: your kids.”