October will soon be here and the Payments Liability shift is due to take place in the US.

As global losses due to financial fraud steadily increase and other countries explore banning magnetic stripe cards, there seems like no better time for retailers and issuers to make the switch.

However the cost to switching can be onerous especially to small businesses. Also the ability to protect against losses from fraud is debatable, as more transactions do not require a card present (mobile payments/online purchases). These realities may slow the adoption/implementation of EMV.