CEO of Capital One, Richard Fairbank is encouraging his bank to think more like a technology company and less like a financial institution. Capital One has continued to show this strategy not just through their communication but in their acquisitions and Capital One Labs.
In the fall of 2014, CapOne acquired user experience firm Adaptive Path. At the time of that acquisition, Adaptive Path’s chief creative officer, Jesse James Garrett, wrote, “The more people we meet at Capital One, the stranger it seems that they all work for a bank, of all places. They are genuinely creative, collaborative, and, well, fun people.” In January, Capital One acquired Level Money, a personal financial management tool aimed at millennials. And while it is acquiring innovative companies, it maintains a robust internal innovation system, with Capital One Labs and its entrepreneurs in residence. It also opened an innovation center in San Francisco in November 2014. In short, few banks are as aware of the need to go all in on digital as Capital One, and no bank CEO speaks about it more passionately that Richard Fairbank.