Many smaller financial services firms, registered investment advisers, insurance agents should pay attention to this important change. If not they will likely find their search traffic drop off dramatically as Google deprioritizes them in search ranking results. If you’re not ready, read on
This is one of the biggest changes to the Google algorithm in years, so it’s one to take seriously. From yesterday, a site’s “mobile friendliness” will now play a key role in the way it is ranked, and sites that are not mobile optimised will appear lower down on Google’s search pages. With mobile search growing at 10x the rate of desktop, businesses that don’t have mobile ready site stand to lose up to 1/3rd of their traffic. More than two thirds of Fortune 100 companies are not considered mobile friendly, according to research firm SumAll, so this is set to have a big impact.