Kate Aronowitz, Facebook's former design director, joined Wealthfront last week and told FastCompany why finance, of all things, had managed to draw her back into the design scene.
Why did you decide to join Wealthfront? There are a lot of parallels between Wealthfront and other companies I've worked for. Just like Facebook wanted to connect the world and eBay wanted to democratize commerce, Wealthfront has a big mission to make investment approachable for anyone. Can finance really benefit from design? Absolutely. Financial investment seems, on paper, pretty logical, but in reality, it's extremely emotional. When you look at other finance companies, no one is using user experience to make investment less intimidating. Instead, their interfaces are all just overwhelming, unless you already have financial experience. What do you plan on doing at Wealthfront? Best to tell you in six months after I've gotten my hands dirty. But basically, I'm going to pick up what they're already doing, and accelerate it.