Another insurance company is buying a financial services technology startup. John Hancock announced Tuesday that it acquired Guide Financial, a San Francisco-based company that creates automated financial planning tools, for an undisclosed amount.
While not a “robo-advisor” that automatically allocates assets, Guide says it applies “artificial intelligence to help investors make better planning decisions and build wealth.” Through a partnership with Intuit, Guide connects with 19,000 financial institutions to aggregate a client’s various accounts and financial information into a single digital portal. A financial planning engine analyzes the data and uses algorithms to help advisors with cash flow and funding decisions, optimize deferral rates, and suggest investment behaviors. Advisors can message clients through the portal and set Guide to push automatic notifications to keep clients on track with their plan.