What will happen to the auto insurance industry once we have self driving cars? Google is taking steps to figure this out via their Google Compare insurance product. The company is positioning itself to own the self driving car insurance market. "There’s a reason that Google Compare went live in the UK... before it was introduced here. The U.K has already approved testing of driverless cars on public roads."
In March the company launched a U.S. version of its Google Compare auto-insurance site, which has been up and running in the United Kingdom since 2012. The U.S. site allows consumers to get quotes from a dozen auto-insurance companies, including MetLife and Mercury Insurance. The rollout is starting with California, but Google says the site will be open to residents in other states soon. At first glance this appears to be simply another enticing revenue stream for the company. Google Compare aggregates insurance quotes from more carriers than any one consumer could possibly juggle on his own, which will draw shoppers looking for the best deal. Google gets paid each time a user on the site clicks through and buys a quoted policy.