Absent from yesterday's WWDC was chat surrounding the next iteration of Interaction Design. The conversational interface. We are starting to see it from start-ups like Magic, but Apple still has not outlined a path to citizenship for iMessage based apps. These conversation based interfaces can drastically shorten an app's learning curve, and could make it easier to get on a user's homescreen.
With that in consideration, the “app” as the sole way I can interface with a service feels unnecessarily heavy handed but rich alternatives don’t exist. As Libov used as an example, NYC’s MTA Bus Time service makes it easy to just text a number and get bus times without need for a dedicated interface. It’s spartan, though it gets the basic job done. However, if you want anything more than just text you’re shit out of luck. Therein lies the opportunity.