The debt facility will be used to finance certain consumer loans at point of sale – or inside the store. LoanHero Chief Executive Steve Connolly said the company is focused for now on the furniture, car repair, home improvement, alternative medicine and pet retail sectors. “You buy a $3,000 English bulldog and we’ll finance it,” said Connolly, a former banker and executive at GE Capital. The company, a recent graduate of the EvoNexus incubator program, declined to name its investors. But it did say the seed round was led by a New York-based investment partnership focused on early stage financial technology startups and included multiple local and national angel investors.

http://www.utsandiego.com/news/2015/jun/22/loanhero-ge-capital-dealstruck-fintech-lenders/