Another consulting report on the digital advice space this time from E&Y in Canada. In the report they explore how boomers and millennials want a more engaging and transparent customer experience that is technology led.
While the tech-savvy millennial generation is the natural target for automated investment advice, baby boomers are another promising market. As they retire and switch from investing money to withdrawing money, they too will be eager to use their mobile devices and tablets to check their portfolio balance, withdrawals and fees at the touch of a button. In addition, the greatest wealth transfer in history is currently underway as baby boomers pass along wealth to their heirs. This is creating more pressure on the traditional model, because the next generation of clients demands transparency, accessibility and seamless customer experience across all digital devices. As of 2011, there are over nine million baby boomers in Canada, making them the largest generational client base. They are closely followed by their children – the computer-savvy Generation Y, or Millennials.