Guideline Technologies has raised a $2m seed round to improve 401(k) plans. The company is aimed at working with SMBs to make 401(k) plans affordable for employees. Busque believes there are three steps required for success (1) Remove actively managed funds (2) Replace paper with a simple and clean interface (3) Fix the onboarding process. Busque also believes the market opportunity is massive as, "401(k) plans held an estimated $4.4 trillion in U.S. retirement assets as of June 2014. Small businesses alone – those with between one and 500 employees, generate $12 billion in administrative fees."