“Last August, less than a month after launch, we hit our user target for the whole year – proving that there is huge pent-up demand for this type of solution in Brazil. Our continued strong traction impressed Silicon Valley investors, who recognized that we are addressing a real need in a market with no direct competitors,” says Benjamin Gleason, co-founder of GuiaBolso. GuiaBolso is uniquely positioned at a time when the recession is prompting ever more people to seek out better solutions to help control spending and improve financial planning – an estimated 55 million Brazilians currently have overdue debt payments. Similarly, in the U.S., many current market leaders grew during the economic crisis of 2008 and 2009, as banks pulled back credit and consumers sought new alternatives...

https://venturebeat.com/2015/08/20/guiabolso-raises-7-million-to-extend-its-leadership-in-brazils-personal-finance-market/