Amsterdam based investment gamification app raised a $1.7m financing round, led by Initial Capital. The company is trying to make financial markets accessible for everyone, allowing users to learn how to invest using virtual money before investing themselves.
One of the key success metrics for the Bux team is the number of users without earlier investment experience. In March of this year this was 76%, and the number has now increased to 79%. For CEO Nick Bortot and his team this is proof that they are succeeding to make a new group of people excited about investing.