According to a recent survey on consumers' perceptions of various industries, including banking, there was (yet again) a rise in negative perceptions towards banks. The continuous drop could be positive for b2c fintech startups, allowing them to gain user traction, while b2b players that need bank partnerships may be harmed.
After a miraculous leap in perceptions from 2013 to 2014, consumers’ views of the banking industry has taken a turn for the worse in 2015. In 2013, 43% of consumers had a negative view of the industry, with just 33% registering a positive view (who knew bankers had so many relatives responding to Gallup’s survey?). In 2014, those perceptions nearly flip-flopped, with 40% of respondents telling Gallup they had a positive view of the industry, and 32% reporting a negative view. The bad news for the industry is that the positive percentage is receding (much to the delight of Elizabeth Warren, no doubt).