Bloomberg's terminal business generate 75% of the company's revenues. These revenues are under attack from startups such as Symphony and Money.net. Wall Street is eager to cut costs and eliminating the pricey Bloomberg contracts, which can be upward of $100m, would be a huge help.
The number of Bloomberg terminals grew only 1.9 percent, to 325,000, last year. In the 10 years before the financial crisis, the number of terminals grew at an average rate of 12 percent each year, with most companies signing on for multiyear contracts. Bloomberg has sustained several challenges to its dominant market position, fending off smaller competitors hoping to bite off a corner of its business. And it has the cash reservoirs to wage a vigorous defense this time around. But Bloomberg’s own history shows that it is not easy to maintain a profitable market position like the one it has held for more than two decades. Bloomberg rose to prominence in the 1990s by nimbly replacing earlier Wall Street data companies — like Quotron and Telerate — that failed to change quickly enough to protect their longtime market dominance.