Gemalto have manufactured and deployed over 4 billion EMV cards worldwide. This 2 minute video explains what it is all about.
No Swiping – EMV bankcards contain smart card technology. Smart cards use a computer and software with hundreds of built-in security features. No Skimming – Each card has a unique identifier and a digital seal that cannot be copied and successfully cloned onto another card; the banks will know that it is a fake, and will refuse authorization. Card-Present Security – Because the chip in the card is an active part of the transaction, as compared to magstripe which is passive, EMV provides unparalleled security at the point-of-sale. Global Interoperability – EMV chip payment cards are already accepted in more than 80 countries. Core Technology – EMV is the only security standard that can guarantee interoperability between payment technologies, and serves as the core for future payment channels, including Mobile EMV.