"It is not a contest between the three of us, it is a voice-trading versus electronic trading contest." "Now that all three of us are up and running and there is no clear winner, people are saying that maybe they have to onboard all three," he added. Electronifie is adding two or three subscribers each week, and within the next four weeks will have signed up three of the top five traditional asset managers in the business, he said. The platform is averaging 40 to 50 institutional sized orders at any given time, he said. 

http://www.businessinsider.com/electronifie-has-added-troy-paredes-max-kamhi-to-its-board-2015-10