Electronifie has added Troy Paredes, a former commissioner at the SEC, and Max Kamhi, entrepreneur and former CFO of hedge fund Jamison Capital, to its board of directors.
Electronifie believes that the market is big enough for TradeWeb, TruMid, and Electroniifie to all operate successfully.
"It is not a contest between the three of us, it is a voice-trading versus electronic trading contest." "Now that all three of us are up and running and there is no clear winner, people are saying that maybe they have to onboard all three," he added. Electronifie is adding two or three subscribers each week, and within the next four weeks will have signed up three of the top five traditional asset managers in the business, he said. The platform is averaging 40 to 50 institutional sized orders at any given time, he said.