Slice Intelligence, which gathers e-commerce data from receipts noted that Amazon dominated online Black Friday sales, accounting for 35.7% in e-commerce spending on November 27. A distant second, Best Buy was at 8.23%, followed by Macy’s at 3.38%, Walmart at 3.35% and Nordstrom at 3.11%. Slice also estimated thatonline Black Friday sales rose 7 percent, and that the preceding days saw a 14 percent uptick, due to sales starting early.
The payments company tells TechCrunch that it also saw an uptick on mobile spending, particularly an increase in fashion buys. Electronics, cosmetics and toys were also popular app purchases. “PayPal data shows that the holiday shopping season now starts on Sept 30th, two months before Black Friday,” Anuj Nayar, Sr. Director Global Initiatives at PayPal, tells TechCrunch. “While Cyber Monday is still PayPal’s busiest day of the year for online shopping as a whole, more and more people are shopping from their mobile devices after their turkey dinner on Thanksgiving.”