The on-demand economy needs a fintech boost as well. Uber just partnered with SocietyOne, an Australian peer-to-peer marketplace lender. The partnership is intended to offer car loans from between $5000 and $35,000 to new and existing Uber drivers, with interest rates starting at 6.45%. This is a beginning of what may be a growing trend, where tech giants start providing in-house or white-labeled loan offering to their users. Will Amazon and Google start lending to their customers as well? Could very well be.