Some interesting stats about the gift card market and how it has evolved and grown massively! Interesting numbers on how we all purchase gift cards:
- Gift card sales in 2015 are expected to reach $138 billion, which is equal to the entire GDP of New Zealand! And also a 15% increase from 2012.
- Between 2011-2014 the average number of gift cards purchased was 3.6
- Last Holiday Season $31.74b was spent on gift cards, with the average of $47.87 per card!
Gift cards are now firmly entrenched as the most popular type of holiday present as well as a go-to gift for most other special occasions. They are also shedding their reputation as an impersonal present, thanks to increased customization and the rise of social gifting. But increased sales and changing consumer perceptions are only the tip of the iceberg as far as the future of the gift card market is concerned. From e-gift cards and mobile applications to the blurring of lines between gift cards and prepaid cards, it’s clear the gift card market is in the midst of significant changes