Some interesting stats about the gift card market and how it has evolved and grown massively! Interesting numbers on how we all purchase gift cards:

  • Gift card sales in 2015 are expected to reach $138 billion, which is equal to the entire GDP of New Zealand! And also a 15% increase from 2012.
  • Between 2011-2014 the average number of gift cards purchased was 3.6
  • Last Holiday Season $31.74b was spent on gift cards, with the average of $47.87 per card!