DueDil's platform pulls together data from thousands of sources including company websites, financial filings, news reports, registry data, trademarks, and country court judgments. Then it crunches through all this and presents it in an easy to understand way, letting you see information on companies and their directors.
DueDil's pitch is that it can supercharge business between private companies in the same way Bloomberg accelerated activity in public markets. It claims its platform can make doing business faster and safer by making information clearer and more accessible. Investors were initially skeptical. Kimmelman says: "There was this common misconception that the 'private' in private companies referred to privacy, when in fact it really referred to privately held or limited liability. "Most VCs at the time thought what we were doing was illegal. They thought you had to pay for that [the information] and you couldn’t expose it — we’d be shut down immediately."