"We're excited to add another gift card website to our roster; with GiftCards.com often ranking high in  search engine results, this acquisition is expected to enhance Blackhawk's leadership in the gift card ecommerce market," said Talbott Roche, Blackhawk Network's president. "By merging our current ecommerce offerings and the distinctive assets offered by GiftCards.com, we'll be able to deliver the broadest selection of gift cards to current and future customers, both individual consumers and corporate buyers."   GiftCards.com offers differentiating features, including its GiftLocal product which uses the open network as a gift card solution for local merchants and a "virtual" Visa gift card delivered by email or in a mobile app.

http://www.prnewswire.com/news-releases/blackhawk-network-acquires-giftcardscom-and-omnicardcom-300200521.html