David Jones, GMof Global Digital and eCommerce at Blackhawk Network (formerly GiftCardLab) is excited by the acquisition as it adds "GiftCards.com toBlackhawk'ssuite of gift card ecommerce solutions". David expects this to broaden their open and closed loop product offerings and provide more ways customers can purchase gift cards through more websites and mobile applications.
"We're excited to add another gift card website to our roster; with GiftCards.com often ranking high in search engine results, this acquisition is expected to enhance Blackhawk's leadership in the gift card ecommerce market," said Talbott Roche, Blackhawk Network's president. "By merging our current ecommerce offerings and the distinctive assets offered by GiftCards.com, we'll be able to deliver the broadest selection of gift cards to current and future customers, both individual consumers and corporate buyers." GiftCards.com offers differentiating features, including its GiftLocal product which uses the open network as a gift card solution for local merchants and a "virtual" Visa gift card delivered by email or in a mobile app.