We had to dig deep for this one, an article from March 2000 in Forbes. “People don’t wake up in the morning and say, ‘Gosh, I’m really turned on by my bank." highlighting what a fintech pioneer Bowie really was when he set up BowieBanc. The Bank attracted 1,500 accounts in the first 3 months with average balances of $1,500.
Ken Tepper, chief executive officer of USABancshares.com , the bank behind BowieBanc.com, approached Bowie’s people with the idea of cobranding an online bank. An unabashed David Bowie fan, Tepper says he nevertheless intends to tap other celebrities for similar marketing arrangements. When Tepper suggested the cobranding arrangement, Bowie immediately seized the marketing potential, says the singer’s business partner, Robert Goodale. “People don’t wake up in the morning and say, ‘Gosh, I’m really turned on by my bank,’” says Goodale, but he and Bowie didn’t see why something that is useful, like online banking, couldn’t also be sexy and fun.