in 1998 Bowie was envisioning something we all now take for granted with his ISP BowieNet - that link between popstar, Twitter, Instagram, facebook, fanbase and culture.
But his true ambitions were more profound. Throughout 1997 and 1998 he worked with the web and interactive entertainment pioneers Robert Goodale and Ron Roy to explore the deeper possibilities of the internet as a means of reaching fans and distributing music. The result, on 1 September 1998, was the launch of BowieNet, initially in North America, but later worldwide – an ISP offering “uncensored” access to the internet attached to a dedicated David Bowie website. Subscribers could browse a vast archive of Bowie’s photographs, videos and interviews, as well as a blog, career chronology and news feed.