Picwell, a recommendation engine for health plan selection, has raised $3 million in Series A funding. The investors were BlueCross BlueShield Venture Partners and the Sandbox Advantage Fund.
Picwell, the company providing the most advanced predictive recommendation engine for health plan selection, today announced that it has closed a $3 million extension of its Series A round of funding from BlueCross BlueShield Venture Partners and the Sandbox Advantage Fund. This funding follows a recent $4 million Series A round led by MassMutual Ventures, the corporate venture capital arm of Massachusetts Mutual Life Insurance Company (MassMutual) and leading executives in the healthcare industry. Picwell plans to utilize the additional funding to further extend its product offerings, build out its ancillary and voluntary offerings, enhance its core enterprise products, and expand its marketing and sales efforts.