Saxo Bank has moved into the fast-expanding robo-advisory market with a full-scale digital investment platform for retail investors in partnership with BlackRock. The bank is joining others like Charles Schwab, who decided to tackle the growing number of robo-adviser fintech startups by creating one of their own.
Kim Fournais, Saxo Bank's chief executive officer, says: "This initiative is underpinned by the belief that technology will profoundly change the asset management industry. Access to technology, demand for transparency, and focus on performance will change the way individuals manage their savings. By combining our leadership in trading technology with BlackRock's investment tools, we are shaping the future of how people invest."