Vestorly, the content marketing company for financial advisers, raised a $6m Series A, led by Sigma Prime.
The recent fundraising, which included an investment from Sigma Prime Ventures, a technology venture capital firm in Boston, brings the company's total funding to $6.1 million. Jere Doyle, managing director at Sigma Prime, will join Vestorly as a board member. Pershing added Vestorly's services to its adviser offerings last summer. Mr. Wisz said he sees potential for AI in the financial services industry, but that it has a bad reputation. “It seems scary and out of control, and advisers want to control everything,” Mr. Wisz said.