Google just posted that in one months time, the search engine giant will be shutting down Google Compare - allowing for the search and purchase financial products like insurance and credit cards. Although the comparison site was intended to show potential policy holders the most relevant and cost beneficial insurance policies for them, the site didn't succeed as planned. And this comes as a big surprise considering that "insurance" has been among one of the top search terms in Google. Is this good news for other insurance data aggregators out there, or a sign that they need to be much more than just a lead-generating service?