Google just posted that in one months time, the search engine giant will be shutting down Google Compare - allowing for the search and purchase financial products like insurance and credit cards. Although the comparison site was intended to show potential policy holders the most relevant and cost beneficial insurance policies for them, the site didn't succeed as planned. And this comes as a big surprise considering that "insurance" has been among one of the top search terms in Google. Is this good news for other insurance data aggregators out there, or a sign that they need to be much more than just a lead-generating service?
“Despite people turning to Google for financial services information, the Google Compare service itself hasn’t driven the success we hoped for,” the company said in the email, which was posted on the website Search Engine Land.