New-York based wealth management platform, Betterment, secured $100m in Series E funding, led by the Swedish growth-stage investment firm, Kinnevik. This raise will allow the robo-advisor to build new services for not only it's initial target customer - the millennial, but also for corporates and financial advisors who can use Betterment as a way to manage their clients' accounts. Although AUM seems to be rising, it still seems difficult for these robo's to acquire users, so it wouldn't be too surprising if this $100m will be going used for heavy marketing and promotions.