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FinTech Collective portfolio company, Openfolio, launched partnership with Fidelity to provide its Social Benchmarks as part of the Fidelity App. This allows Fidelity App users to have a more personalized experience, comparing their portfolio performance with those that have similar investing styles.
"Whether it's Amazon, Facebook or Netflix, today's mobile users expect companies to know them and deliver customized, highly relevant content," said Velia Carboni, senior vice president of mobile technologies at Fidelity. "We built Fidelity's new mobile engine so our app is dynamic and learns a user's behavior and adapts to serve them best. Highly personalized content can help users stay on top of their finances and generate new investing ideas on the go."
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