Investors looking for companies with positive social impact are also looking to maximize returns. Business Insider interviewed FinTech Collective portfolio company Wunder's CEO, Brian Birsic, who discussed opportunities to capitalize on the growth of commercial solar installations. Matt Harris, a managing director at Bain Capital Ventures, adds his vote of confidence by noting that "Wunder provides a hassle-free way for me to add solar to my portfolio... Plus, it provides some of the highest returns in the renewables sector."
As the only firm that directly connects investors with commercial solar projects, Wunder is breaking ground in the industry. Other solar finance firms, like SolarCity and Sunrun, focus, for the most part, on residential projects, according to The Wall Street Journal. It's important to note, however, that Wunder isn't a hardware company. "Hardware is commoditized. It's done," Birsic said. "It's just a winner-take-all market, and you need a billion dollars to get down the cost-curve to even have a competitive manufacturing facility." Wunder is situating itself in the "services layer," built on top of the increasingly cheap hardware, according to Birsic. Their expertise lies in the acquisition strategy, actually bringing in the customers and getting them to buy rooftop solar.